Monday, July 26, 2010

August Promotion

From The Earth is offering a special 15% off promotional sale during the month of August on our beautiful hand-crafted mosaics and stoneware. Now is a great time to procure Ramadan or Eid gifts for that special someone who deserves the very best.

Consider one of our attractive decorator stone plates with artistic mosaic embellishments for that special place in your home.

Your guests will be delighted when you offer them treats from one of our handmade stoneware bowls adorned with handsome mosaic designs.

Delight your husband or father with one of our masterfully handcrafted boxes with a magnificent mosaic lid. (Or men, just treat yourselves!)

Visit our showroom in Bayder, Wadi Al Seer to see our full selection of quality hand-crafted Middle East products.

Thursday, July 22, 2010

Jordan Festival

One of Amman’s biggest summer community events is the Jordan Festival held at the Citadel. The Festival began June 30th and will end August 30th.

Founded in March of this year, the Friends of Jordan Festival Society is a non-profit organization seeking to promote cross-cultural relations, as well as to encourage Jordanian talent, preserve local cultural identity, and to showcase Jordan as a cultural tourist destination.  Director Souha Bawab believes this can all be accomplished by blending musical artists and other performers from all over the globe in a centrally popular location such as the Citadel which is easy for both locals and tourists to find.

“We are all a group of volunteers of businesspeople partnering with the private sector to organize the festival.  We work from morning until midnight to render this festival a success and we receive no salaries,” Bawab commented when asked about the festival. (From the Jordan Times:

Organized by the Friends of the Jordan Festival Society, the Jordan Festival features a wide variety of internationally famous musicians along with local artists and stand-up comedians, all of whom will be performing exclusively at the Citadel.  Some of the performers include: Itar Shame’, Omar Al Faqir, Aziz Maraqa, The Palestinian Youth Orchestra, Shaolin Monks, Farida & the Maqam Ensemble, Mercan Dede and others.  In addition, a “Jordanian Night,” populated exclusively by local artists and stand-up comedians will also take place.  Event coordinators anticipate over 50,000 people will attend the festival this summer.

Ticket prices for the Jordan Festival begin at 10 JD.  For more ticketing information, a full listing of the artists that will be performing, and for more information on the Friends of Jordan Festival Society’s mission and purpose, go to

Written by: Jake Van Hoorn

Wednesday, July 21, 2010

The Origin of Christmas Cards

Did you know that the very first Christmas cards were commissioned and sold in 1843 by Sir Henry Cole in London?  John Calcott Horsley was the illustrator for the card who drew a Victorian English family in festive season attire.  It proved to be highly controversial as it pictured the family, including a small child drinking wine. Subsequent cards were not as controversial, nor were they explicitly religious.  Instead, early English cards tended to focus on the coming end of winter and the beginning of spring.

In 1857 Christmas cards were first introduced in America.  Christmas cards went through a number of evolutions throughout the 20th Century to become what we now see.  Today, Christmas cards remain thoughtful messages of love and support for family members during the holidays.

From The Earth’s unique, handmade cards are creative and memorable alternatives to mass-produced cards.  Moreover, each card purchased helps to support our fair trade practices by making it possible for us to provide a meaningful wage for our employees who design and carefully make each card by hand.

Purchase now during the month of July and save 20% on any single, or pre-packaged sets of Christmas cards.

Written by: Garrett Lawrence

Wednesday, July 7, 2010

The Making of Ornaments

Carving is not a process that can be learned, it is a gift. I look at a block of wood and if I can see the animal within that block of wood, I can carve it. If I can’t see it but you give me directions on how to do it, I still can’t do it. You either have it [the gift], or you don’t.

This quote from one of the carvers at our olive wood workshop reflects both the workers’ dedication, as well as ours to this craft. We believe that each olive wood piece made is unique and no piece of olive wood is wasted. Instead, the leftover wood from larger figurines is cut into strips and used to make our high-quality ornaments.

To create one of our ornaments, an ink stamp of the design is pressed into a strip of wood which is then carefully cut out by one of the craftsmen. After the ornament is cut, the wood must dry for 3-4 weeks as olive wood contains natural moisture. Once the wood has adequately dried, artisans then add detail to the carving using a rotary tool similar to those found in dental offices. The ornament is then sanded 6-7 times to ensure a quality finish. Each of our ornaments are made with a commitment to the highest standard of quality as they make their way from our workshop to your tree or window.

Visit our showroom or our online store during the month of July to take advantage of our “Christmas in July” sale on ornamentshand carved nativity pieces and sets, and christmas cards.

Written by: Jake Van Hoorn