Tuesday, October 30, 2012

From The Earth has Officially Moved

From The Earth has officially moved our production and showroom into our new, colorful office. We are thankful to all of our employees and friends who came and worked hard to make the office look so nice.

Please come visit us!
Our new office is located neat the fire station in Bayader Wadi Al Seer. Below is a nifty map that shows how easy it is to find us.

Although we plan on having a big grand opening in December with our annual Christmas party sales event, we are open now and would love for you to visit us.

Let's take a look at the process..

Tuesday, October 23, 2012

Eid Break for From The Earth

From The Earth's office and showroom will be closed for Eid during the following days:

Thursday, October 25 - Monday, October 29th

Be sure to purchase your Eid cards soon! Our office and showroom will be open once again to customers on Tuesday, October 30th. Enjoy your vacation!

Monday, October 22, 2012

New Display at City Mall Carrefour

If you have been at Carrefour at City Mall within the past few weeks, you probably noticed some big changes to the second floor. "Wow!" is the first word that escapes ones lips as you step off of the escalator.

Our suggestion is to head to the new book and office supply area where you will see this...

A HUGE From The Earth card display. We love this display because it shows the full range of card designs that we produce. Birthday, Christmas, Get Well, Baby, Congratulations and more are all handmade by Jordanians for Jordanians.
Carrefour is one of over 50 stores in Amman, Jordan that sell From The Earth cards. Be sure to stop in and purchase your Eid cards before this weekend.

Monday, October 8, 2012

Canadian Thanksgiving - A Time to Say Thanks

At From The Earth, we like to take every opportunity to give thanks. Today is Canada's Thanksgiving, so we thought we would take the time to give thanks for some very special Canadians.

First, we would like to give thanks for one of our wholesale customers Middle Eastern & Canadian Gifts. They bring our handmade, Jordanian products from the Middle East to Canada.

Second, we are thankful for our Canadian born Sales Director, Scott. He has brought our products into many stores in Amman. As he expands our business it allows us to hire additional women here in Bayader Wadi Seer. Thank you Scott!

Third, we are thankful for our Canadian born Accountant, Grace. She does more than accounting here at From The Earth. She tracks Amazon inventory and even packages our Hand-carved Olive Wood Chopsticks. Thank you for your skills and flexibility Grace!

Canada has done a lot for From The Earth, so we say,"Thank you Canada."

Take some time today to be thankful for the Canadians in your life and wish them a Happy Thanksgiving. If you want to be in the know about this holiday, take a look at this site that shows why it is that Canadians celebrate this day.

Tuesday, October 2, 2012

Jordanian Company is World Fair Trade Certified

From The Earth Awarded World Fair Trade Status

 AMMAN – October 1, 2012 -- For the first time, a company in Jordan has received certification from the World Fair Trade Organization (WFTO), an entity that monitors and recognizes businesses that create opportunities for disadvantaged people.

From The Earth, founded and operating in Amman since 2008, produces handmade crafts sold in Jordan, Europe, Canada and the USA.  All items are produced by local artisans and sold through 50 Amman retailers and on Amazon.com.

“We are grateful to be recognized for our efforts to alleviate poverty in this region by paying fair wages, treating each person with the utmost respect, and helping our employees and suppliers improve their quality of life,“ said Jonathan Hankin, From The Earth’s founder and general manager.

From The Earth started as a producer of handmade greeting cards, but today has 15 Jordanian employees and a product line of 400 items.  Specialties are handmade olive wood products, such as jewelry, kitchen products, chopsticks, cheeseboards, figurines and other items.

“Being an outlet for artisans who have little or no opportunity to market their products is one way From The Earth benefits our Jordanian community,” Hankin said.  Many small producers do not have a network to sell their products at competitive prices, and we extend their reach from small villages to international markets.”

“Our employees are given equal treatment in terms of salary, leadership, and promotion opportunities,” he said.  “They are paid above the national minimum wage, work in a safe and healthy environment, and receive training in English and other subjects through our in-house university.  Our motto is: ‘A Valuable Life Behind Each Product’ and we see these lives every day.”

From The Earth received notification of its status from Carola Reintjes, WFTO chief executive in Culemborg, The Netherlands.  Among the 10 principles of fair trade include:
  •  Creating opportunities for the economically disadvantaged;
  •  Transparency and accountability; 
  • Payment of a fair wage; 
  • No child labor or forced labor; and 
  • Environmental sustainability.
“Our olive wood products are made from olive tree trimmings gleaned after the olive harvest,” Hankin added.  “We are proud that this process contributes to the sustainability of Jordanian olive groves.”

Products also are sold at the firm’s showroom in Bayader Wadi El Seer in Amman.

For more information, visit www.ftehome.com.

To view our latest products, visit our YouTube page!